Our clients' revenues increased 20% to 40%:
Journeys, ICPs & Personas
Deep, actionable understanding of personas, how and why they act which enables marketing, sales and customer success teams to act on customer intent pre- or post-purchase. Based on qualitative research the deliverables are easy to understand, detailed visual maps of what buying teams/personas do at each step, where they go, decisions made and why, and what they expect of vendors.
VP of Marketing, Lithium
Voice of the Customer
Collect unbiased buyer feedback for a complete, in-depth and contextual understanding of why you win and lose. Uncover blind spots in messaging, content, product features, and sales engagement with Win/Loss and Churn Analysis. Understand what is contributing to missteps in meeting buyer expectations and how to delight customers from onboarding through renewal.
Director of Product Marketing, Introhive
Voice of the Buyer (VoB) & Enablement
Enablement is about creating compelling content for buying teams as well as sales teams. We develop content strategy based on our Sellers' Compass Journey Maps by mapping sought content with key micro-moments and buying team personas. Everyone expects vendor content to be concise, industry-relevant, trustworthy, and add value.
Head of Customer Success, PayScale
Product Marketing & Sales Enablement
Our market and competitor research zeroes in on your ideal customer profiles (ICP) and market segments with positioning and messaging that tell a product's differentiated story expressed in your target customers' words. We promote that story through content and media relations leveragin the team's thirty years of experience.
“We got great results. We were able to give our internal customers a crash course in middle market USA. New Business Strategies findings was used in several sales education forums to heighten awareness of both the market needs and the potential opportunity areas within the middle market segment. Their work influenced the formation of a ‘Fast Forward’ program and brought the non-Oracle-centric view
of the world to us."
Director Market Analysis, Oracle Americas
One of the biggest challenges to growth is when sales and marketing don’t work as partners. The root causes include lack of agreement on hand-off processes and system gaps to differing team cultures and language. We get everyone on the same page focused on achieving shared goals instead finger-pointing.
Vision, Market Analysis & Strategic Planning
Strategic planning is the cornerstone to capitalizing on disruption. We don't believe a big, hefty annual plan is the answer.
Our FOCUS approach is quick and participative to ensure organizational alignment on key measurably needle-movers. Our evergreen approach enables early and growth stage companies to gain unpredecented agility and resilience in the face of rapidly moving customer behaviors, technologies, markets, economies, and geopolitical drivers.
Our CATEGORY Expertise is in...
Authentication / Identity Access
Deep Learning Threat Detection
Secure Messaging / File Transfer
Big Data / Analytics
MarTech / RevOps
Contact Center / Customer Care
Social / Community
Enterprise Resource Planning
Supply Chain Management