Resources
4 Emerging Trends Facing Every CMO
In today’s world of volatility, velocity and value-creation, marketers need to be out in front of their rapidly evolving discipline. Reading the tea leaves of change is a key responsibility of every Chief Marketing Officer (CMO)....
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Creating Content That Converts: A Sellers’ Compass®
Content is the new demand generator. Yet, in New Business Strategies’ interviews with B2B buyers, only 50 percent of vendor-produced content was considered relevant to the buyer....
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The Marketing Skills Gap Paradox: A New Approach to Closing the Gap
The dark ugly secret that no one wanted to talk about is out in the open. After years of being swept under the rug, the very real issue of the growing marketing skills gap is being openly talked about and not just by marketers....
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Customer Success Assessment
Relationships and customer service trump price and product in purchase decisions. In today’s business environment where innovation is easily copied and differentiation is often slight, the new battleground for competitive advantage lies in the customers’ success and the relationships they have with vendors....
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Connecting Customer Experience to Revenue: A Sellers’ Compass®
It has never been more urgent for B2B vendors to rethink their customer acquisition and retention strategies. Today’s buyer no longer wants to be chaperoned through their purchasing decisions....
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The Ascent of Incent for Marketing
A sales force is all about improving a company’s top line performance. Marketing departments also have a hand in improving revenue. But it’s not their only responsibility....
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