Archive
November 2000
Brain Food for 2010
- December 26th, 2009
- Crandell's Corner
- 1 Comments
The holiday season is a wonderful time - family, good friends, great food and a time to rest and reflect on the year past and the one ahead. It also offers us a great time to read new and classic books. I call that food for the brain and catalysts for creativity. A friend called 2009 a 'character building' year. I think of it as 'the year the transformation began'. Marketing is fundamentally transforming, sales & marketing alignment is on the C-suite's agenda (finally), strategy formulation and operationalization is part of the CMO's charter, and businesses around the world are embarking on a new cycle of innovation and growth. If we're fortunate, we could be entering a renaissance.