DreamForce 11: Discovering Cloud Extend

Arriving at DreamForce the check-in was smooth either because most of the 42,000 attendees hadn't arrived yet or were off doing something cool. Based on the Twitter feed for #DF11, my guess is that the sessions are excellent.  I grabbed my badge and the obligatory logoed backpack (which actually is pretty cool) before racing off to meet Mark Taber, CEO of Active Endpoints. Mark and I spent a lot of time talking about the Buyers Journey. His experience in aligning to the Buyer proved that the methodology not only demonstrable accelerates revenue cycles but also reduces Cost of Sales. But that is a topic for a different post. What initially interested me in talking with Mark was their new Cloud Extend product.