How to Start Your Own “Arab Spring” ;)

The need for change is in the air; it comes up in every conversation.  Marc Benioff, Salesforce’sChairman and CEO passionately espoused change at Dreamforce.  His call to the world was that companies need to change or be left behind.   He went one step further and gave a dire warning to CEOs – change thyself or fall from grace. His rallying cry was for enterprises to start their own business “Arab Spring”.  

The ROI of Booth Babes?

Last week’s Dreamforce conference was one of those ‘must be there’ events.  Boasting a recording breaking audience, it was a who’s who of speakers, celebrities, attendees, and exhibitors.  The thrill of seeing MC Hammer and Will.i.am up close and personal was only trumpeted by Neil Young's live interview about how his new company is using Saleforce.com’s software to bring innovative new music products to market. The Cloud Expo exhibit floor housed over 375 exhibitors ranging from innovative start-ups like Optify to behemoths like Accenture and IBM.   With an attendee to exhibitor ratio of 120 to 1, exhibitors varied in their creativity to get you to stop and hear their pitch.  IBM offered sparkly balls and nifty Watson t-shirts, someone was giving out lighted red-rimmed “sunglasses”, chocolate (my primary food group) abounded, and enough pens where handed out to ensure there will be no shortage of writing instruments for the next millennium.  All was for the taking if you agreed to have your badge scanned.  Based on the constant crowd in the exhibit hall, the takers abound.  

On a Quest at DreamForce 2011

Salesforce's DreamForce event is being held in San Francisco this week and I'm going.  Equipped with a much sought after Press Pass, I'm attending, for the first time, as a blogger for Forbes.  I'm on a Quest. The Quest is to understand how IT vendors help companies discover and align to their Buyers Journey. Do vendors understand this transformation and what products support sales and marketing in understanding their target markets' Buyers Journeys?