Your Brand Promise Can Create or Destroy Customer Loyalty

Marketing is basically a bunch of party-planners – it’s we, Sales, who actually bring in the revenue.” “You hide behind branding and buzzwords to avoid accountability.”  “We, Supply Chain, actually build a product and get it to the customer – you just talk about what we do.”...
Read the full article on Forbes.

Meet the New Boss and His Take on Your Strategy

Leaders are starting to let go of the myth they are in control of the customer journey as organizations get comfortable with buyers calling the shots.  Companies as diverse as Safelite Glass to Aruba Networks are aligning their entire organizations to how their customers want them to behave...
Read the full article on Forbes.

Lithium Takes a Stand on Customer Experience Hype

The echo chamber on customer experience is so loud it almost drowns out any creative thought you might have floating in your head. It’s coming from all corners with everyone jumping on the bandwagon.  As companies grapple with what it means, if it’s relevant for them and how the heck to get started, B2B technology vendors are circling like beasts eyeing a herd on the savannah..... Read the full article on Forbes.

Sales and Marketing Alignment Begins With Your Customer

50 percent of B2B sales staff keep missing their quotas. It’s a problem as old as business itself.  The culprit, according to sales, is the quality and volume of leads from marketing. The marketing department may be quick to snap back that sales is ignoring their leads or not trying hard enough to close them.  When the squabbling causes the revenue pipeline to become even more unpredictable, that gets the CEO’s attention..... Read the full article on Forbes.

Is Your Org Chart Driving Customers Away?

Companies today accept an abhorrent level of dysfunction as the status quo. Studies show that knowledge-workers spend half their day in meetings and employee engagement is at an all-time low. More people than ever hate their jobs and many feel they are drowning in bureaucracy and politics.  It affects everything: the top-line, the bottom-line and employee esteem.... Read the full article on Forbes.