Archive
November 2000
Your Brand Promise Can Create or Destroy Customer Loyalty
- Christine
- June 16th, 2013
- Forbes Blog
- 0 Comments
Customer Experience: Is It The Chicken or Egg?
- Christine
- January 21st, 2013
- Forbes Blog
- 0 Comments
Companies are starting to see the light. They are embracing the principles that Apple, Google, and Philips Electronics have been advocating for a long time – differentiate yourself based on the experience you deliver to customers; not on the products you sell. According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. These statistics highlight the magnitude of the growth opportunity before us. What if you just increased the percentage of consistently happy customers by 5%?.... Read the full article on Forbes.
Customer-Centric Messaging JIT for Sales Kick-Off
- Christine
- January 12th, 2013
- Forbes Blog
- 0 Comments
It’s three weeks before annual Sales Kick Off event and there’s grumbling in the hallways about marketing’s messaging. It just doesn’t seem to work and wouldn’t it be nice if more effective messaging could be shared with the sales team at Kick Off. It doesn’t really matter if the conclusion that the current messaging is wrong was reached by sales, marketing or management. L ikewise, arguing that the messaging is correct is both fruitless and a political blunder... Read the full article on Forbes.
Change or Die
- Christine
- November 10th, 2012
- Forbes Blog
- 0 Comments
We’re waking up from a daze that started when marketing results became increasingly unreliable and change whacked us in the head and flipped decades of established marketing and sales practices upside-down. Lori Wizdo also noted that buyers expect a personal touch yet sales departments are still pushing products instead of building relationships. As a result 50 percent of sales don’t meet their quotas and only three percent of customers feel their interactions with sales are meaningful.... Read the complete post on Forbes.
Is Your 2013 Planning a Budget Battle? Try Something New – Preference Marketing
- Christine
- September 9th, 2012
- Forbes Blog
- 0 Comments
It’s budget season for most companies and a key part of the process is balancing revenue targets with investment levels. We all know how the story plays out; it’s always a fight leaving all involved bruised and sore with a good amount of lost trust. Oddly, people wonder why Sales and Marketing don’t get along? The irony is that both Sales and Marketing are wrong..... Read the complete post on Forbes.