How to Start Your Own “Arab Spring” ;)

The need for change is in the air; it comes up in every conversation.  Marc Benioff, Salesforce’sChairman and CEO passionately espoused change at Dreamforce.  His call to the world was that companies need to change or be left behind.   He went one step further and gave a dire warning to CEOs – change thyself or fall from grace. His rallying cry was for enterprises to start their own business “Arab Spring”.  

On a Quest at DreamForce 2011

Salesforce's DreamForce event is being held in San Francisco this week and I'm going.  Equipped with a much sought after Press Pass, I'm attending, for the first time, as a blogger for Forbes.  I'm on a Quest. The Quest is to understand how IT vendors help companies discover and align to their Buyers Journey. Do vendors understand this transformation and what products support sales and marketing in understanding their target markets' Buyers Journeys?