How Madmen Lost Their Mojo

So how do we turn this credibility situation around? The answer is not to relegate Marketing to a tactical role. That spells disaster in a market climate where B2B buying is social, transparent and trust-based. Marketing’s turnaround begins by changing “how” it communicates internally. Stop listening to the pundits on what marketing should report on, instead listen to the questions peers, investors, and employees ask… Read the complete post on Forbes.