Archive
November 2000
Dump Your Social Media Strategy. It’s Not Customer Service
- Christine
- May 3rd, 2012
- Forbes Blog
- 0 Comments
Social media is not a destination; it is an enabler of business strategy. In and of itself, social media will not drive customer satisfaction, robust collaboration, or revenue. It’s like putting a toy sailboat in a pond and huffing and puffing into the sail to make it go. It will go but randomly for it lacks a rudder..... Read the complete post on Forbes.
Big Thinkers, Wine, Lithium and the Perils of Social Change
- Christine
- January 17th, 2012
- Crandell's Corner
- 0 Comments
The catalyst was a book launch of Lithium's chief scientist Dr. Michael Wu. The location was the Prospect Restaurant in San Francisco's trendy south of Market. Invited was a veritable 'whos who' of social media bloggers and big thinkers. Walking to dinner after flying in from Austin, TX and being up since 2am, I thought this could be a great experience or one very long night if the room was full of people talking about social marketing tactics. I was hoping for the former as I wanted to share my experiences around the Buyers' Journey with others.