New Article on Public Relations in the Digital Era

In talking about how to shape this website, a friend of mine recommended that I write about things that 'bug me'.  Adrian Lane, who is now an industry analyst with Securosis (https://securosis.com/blog/adrian-lane-joining-securosis), knows me well.   I've been 'bugged' by PR for quite some time.   Customers and prospects want a dialog with their brands.  For companies, this is an easy way to get a gold mine of information on evolving needs, points of (dis)satisfaction and a way to strengthen customer loyalty through relationships.   Yet, companies and PR agencies insistent upon sticking to the broadcast, one-way, old way of doing PR.   Prospective customers, bloggers, editors, writers don't read them. And I'm tired of reading them...and occasionally having to write them.