How Alignment Helped Sales Win

I heard a wonderful story last week about how a marketing team partnered with Sales to win a strategic deal and drive more revenue. This very large B2B enterprise technology vendor had an equally large retailer as a target account they wanted to win. The sales team did all the usual stuff of cold calling, networking, sending letters, inviting executive management to events but all that effort wasn’t breaking through the noise. Sales came to Marketing and asked for help; not expecting much... Read the complete post on Forbes.

Tipping Business in the Right Direction

Our economic situation is a sum total of all the activities and perspectives of businesses, citizens, investors, and governments. What plagues our economy is the same thing that hampers growth in our companies – doing the same thing over and over again, yet expecting different results. Marshal Goldsmith said it well in his quote “What got you to here won’t get you there” and it is rather appropriate for our current situation. It would do us, and the economy, well if we gained some perspective for we are at a tipping point... Read the complete post on Forbes.