The ROI of Booth Babes?

Last week’s Dreamforce conference was one of those ‘must be there’ events.  Boasting a recording breaking audience, it was a who’s who of speakers, celebrities, attendees, and exhibitors.  The thrill of seeing MC Hammer and Will.i.am up close and personal was only trumpeted by Neil Young's live interview about how his new company is using Saleforce.com’s software to bring innovative new music products to market. The Cloud Expo exhibit floor housed over 375 exhibitors ranging from innovative start-ups like Optify to behemoths like Accenture and IBM.   With an attendee to exhibitor ratio of 120 to 1, exhibitors varied in their creativity to get you to stop and hear their pitch.  IBM offered sparkly balls and nifty Watson t-shirts, someone was giving out lighted red-rimmed “sunglasses”, chocolate (my primary food group) abounded, and enough pens where handed out to ensure there will be no shortage of writing instruments for the next millennium.  All was for the taking if you agreed to have your badge scanned.  Based on the constant crowd in the exhibit hall, the takers abound.