Archive
November 2000
6 Best Practices for Sales + Marketing Alignment: A Bridge over Troubled Waters
- July 18th, 2013
- CMSWire
- 0 Comments
There is irony in the fact that despite all the new social selling, collaboration, big data-based predictive sales analysis, target account-based marketing and cloud-based technologies the pesky old issue of sales and marketing discord is alive and well. Prophesiers of new sales methodologies, coaching techniques and technology beware; the root cause is not in poor processes, lack of information or leadership — it is the persistent war between sales and marketing... Read the full article on CMSWire.
36 Tips To Keep Revenue Predictable
- July 18th, 2013
- Forbes Blog
- 0 Comments
Inevitably every company finds they’ve taken their eye off the ball at one time or another. It’s hard when the urgent often overtakes the important on everyone’s daily to-do list. It’s the quiet killer of strategy, morale, results and growth... Read the full article on Forbes.
The Social Enterprise: Turning Business Upside Down
- June 18th, 2013
- CMSWire
- 0 Comments
For the social enterprise to work, most of what we think of as business needs to be turned on its head. Social enterprise is a new paradigm for how societies interact, relate, create and exchange value. That’s right; I used the all but banned “P” word of the late 1990s.... Read the rest of the article on CMSwire.