Social Media Solves the Demand Generation Riddle

Driving demand that results in customers is Marketing’s primary mission. Yet Chief Marketing Officers (CMO) struggle to deliver predictable pipelines which has hurt its credibility in the Board room. Every year, they embark on a quest to solve the same riddle with programs based on what industry analysts/experts say are effective; past experience of what yielded quality results; and a dose of new ideas to try. In other words, there is a good amount of educated guessing going on... Read the complete post on Forbes.