Dump Your Social Media Strategy. It’s Not Customer Service

Social media is not a destination; it is an enabler of business strategy. In and of itself, social media will not drive customer satisfaction, robust collaboration, or revenue. It’s like putting a toy sailboat in a pond and huffing and puffing into the sail to make it go. It will go but randomly for it lacks a rudder..... Read the complete post on Forbes.

How CMOs can use Social Tactics to Outsell Sales

I'm presenting a session about embracing Buyers’ Journey during DemandCon, taking place in San Francisco during March 5-7, 2012. Click through to see more details...