Archive
November 2000
Should Sales Own Customer Experience?
- Christine
- March 9th, 2013
- Forbes Blog
- 0 Comments
Closing deals and driving revenue has been at the top of the agenda since the dawn of commerce. However, the sense of urgency and bewilderment about how to grow a company is at an all time high. As I recently blogged,experiments with Chief Revenue Officers have largely failed with the burden for revenue falling, historically, most heavily on sales, even if sometimes unfairly...... Read the full article on Forbes.
Social ROI Is Not A Myth, Just Ask TD Bank Group
- Christine
- June 22nd, 2012
- Forbes Blog
- 0 Comments
Early social businesses will tell you that the place to start is NOT with your customers. Instead start by replacing inefficient internal processes with social-based practices supported by technology. TD Bank Group is a good example of how to drive ROI. The Bank realized that to effectively compete it needed to evolve beyond social media. It had to become a social business and the place to start was ..... Read the complete post on Forbes.