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November 2000
Your Brand Promise Can Create or Destroy Customer Loyalty
- Christine
- June 16th, 2013
- Forbes Blog
- 0 Comments
“Marketing is basically a bunch of party-planners – it’s we, Sales, who actually bring in the revenue.” “You hide behind branding and buzzwords to avoid accountability.” “We, Supply Chain, actually build a product and get it to the customer – you just talk about what we do.”...
Read the full article on Forbes.