Mi6 and I talk Alignment

In this episode of the the B2B Specialists podcast Chris Herbert of Mi6 interviews me.   Get yourself a cup of coffee, tea or something stronger and enjoy the interview.  

Doing Double Time

Aligning Sales and Marketing is on the top of every CEO's list.  The state of the economy demands it, competitiveness requires it, and employees expect a healthy, collaborative company culture.   Alignment is achieved through culture, process and technology.  Much progress has been made in the last area - technology - with automated lead management and marketing automation systems.  Yet technology is not the cure all, you still need to transform your culture and processes.  

Five Strategies for Navigating the New Corporate Landscape

Those who hold the Chief Marketing Officer, or CMO, title also carry a dubious distinction: They occupy the C-level executive post with the shortest tenure.  To a great extent, the position’s limited life span results from the fact that what was once primarily a circumscribed branding function has ballooned into a diversified strategic and operational role. In addition to traditional market planning and communications, today’s CMOs are often responsible for sales management, product development, channel management, public relations, market research, and customer service -- a broad assortment of specialties, some of which used to report into other areas of the organization.....   

New Article on Public Relations in the Digital Era

In talking about how to shape this website, a friend of mine recommended that I write about things that 'bug me'.  Adrian Lane, who is now an industry analyst with Securosis (https://securosis.com/blog/adrian-lane-joining-securosis), knows me well.   I've been 'bugged' by PR for quite some time.   Customers and prospects want a dialog with their brands.  For companies, this is an easy way to get a gold mine of information on evolving needs, points of (dis)satisfaction and a way to strengthen customer loyalty through relationships.   Yet, companies and PR agencies insistent upon sticking to the broadcast, one-way, old way of doing PR.   Prospective customers, bloggers, editors, writers don't read them. And I'm tired of reading them...and occasionally having to write them.    

October Outlook

September has been a busy month. The feedback from the sales & marketing webinar with PSN and the articles was - "We want more".  More details, more 'how-tos'.   So pen in hand, the weekends have been dedicated to writing several articles. The article on joint sales & marketing campaign management will be published by PSN in October or November.  The article on Marketing compensation models is also in the works.  And I just wrapped up a webcast with Rod Sloane in the UK; he's a smart chap.