Brain Food for 2010

The holiday season is a wonderful time - family, good friends, great food and a time to rest and reflect on the year past and the one ahead.  It also offers us a great time to read new and classic books.  I call that food for the brain and catalysts for creativity.   A friend called 2009 a 'character building' year. I think of it as 'the year the transformation began'.   Marketing is fundamentally transforming, sales & marketing alignment is on the C-suite's agenda (finally), strategy formulation and operationalization is part of the CMO's charter, and businesses around the world are embarking on a new cycle of innovation and growth.  If we're fortunate, we could be entering a renaissance.