At the January 2013, New Media Expo and Business Next Social conference in Las Vegas, Rob Tarkoff, CEO of Lithium, was interviewed by Christine Crandell, President of New Business Strategies.    The 30-minute-long interview began with discussion of how Lithium had maintained a ‘cult like’ status with its customers, the company’s strategy and how it uses social technology internally and externally.  This candid interview wraps with a discussion of the role bloggers play in B2B marketing and how they can extend their influence.

 

BusinessNext CEO Lessons Session Video

Please fill in the short form below to access the video for the “CEO Lessons: How To Build A Large, Loyal Following Of Brand Advocates” session at the BusinessNext 2013 conference.