SDL Innovate 2015

SDL Innovate

Whether you want to motivate your team and partners, launch a new initiative, conduct a customer advisory event, or an executive brainstorming session or get your customers thinking about new ways to look at their businesses, New Business Strategies can help energize, educate and take your audience ‘outside the box’. Packed with real world case studies, we will have your audience laughing, leave refreshed and ready to act.

“The feedback was hugely positive. In fact, everyone kept referring back to points Christine Crandell made for the rest of the meeting, and when we adjourned for cocktails the main discussion was around her list of things companies do to erode trust.”
John Ragsdale, Vice President Technology Research, TSIA

New Business Strategies’ audience usually falls into one of four groups: Executive leaders who are looking to disrupt their markets,  functional leaders and teams who are embarking on aligning to customer expectations, C-Suites who are seeking to understand the concepts B2B customer experience, and leaders who are kicking off business planning and want their teams to understand how to prepare for the future.

Prime Experience 2013

Prime Therapeutics Sales Kickoff



Christine Crandell is a professionally trained, sought-after expert who combines thought-provoking discussion with practical advice and real-life case examples. She will inspire and entertain, while at the same time is eminently approachable.




“Christine’s presentation wowed everyone and several people asked if she would be presenting again at the next one.”

– Gary Katz, Conference Chair, Marketing Operations & Technology Summit 

Every speech is on current business topics in 30, 45 and 60 minutes length in on-stage and round-table formats. We have delivered over 50 speeches on three continents including client events, off-sites/retreats, conference keynotes and lectures at industry conferences, trade associations, and universities. Customized for the specific interests and goals of the audience, some of our most popular topics include:

Past Speaking Engagements

2 Keys to Winning Customers for Life, SLD Innovate San Francisco – Keynote, May 13, 2015, Hotel Nikko

30 Uses for Customer Journey Maps, New Business Strategies Webinar, December 2013

7 Steps to Sales and Marketing Alignment, BrightTalk Channel, October 2011, Recording at:

Align your marketing mix to your Buyers Journey: Solution Search Stage, January 2012, Optify

Aligning Sales and Marketing, Product Strategy Network, Pittsburgh, PA, 2009

Aligning Sales and Marketing, Chief Sales Executive Forum, Monarch Beach, CA

B2B Trends in Customer Engagement, TSIA Partner Advisory Council, Santa Clara, CA, May 2014

B2B Client Experience, Prime Therapeutics Sales Exchange, Minneapolis, MA, 2013

Building and Reinforcing Your Executive Brand, Fountainbleau Leadership Series, Santa Clara, CA, April 2010

Buyers Journeys, Warburg Pincus CMO Conference, Private Event, October 2014

Capitalizing on Digital Body Language, BrightTalk Demand Generation Virtual Conference. Recording at: , January 2012

Changing Face of the Buyer, iC2 Advisory Council Keynote, San Francisco, CA , February 2014

“Coffee with eTrigue” on the Buyers Journey.

Content Strategy that Converts, Webinar, February 2014,

Customer Insight Analysis, CRM/Customer Engagement Conference, San Francisco, CA, December 2011

Customer-Centric Sales Enablement – A Faster Road To Quota, Webinar, January 2014. 

Delivering a Loyal Experience, BrightTalk “Lead Generation” series. Recording at:, September 13, 2012

Deliver a Seamless B2B Customer Experience, Lithium LiNC13 Conference, San Francisco, April 2013

Digital Branding, BusinessNext Social/NMX, January 2013

Fireside Chat with Rob Tarkoff, CEO of Lithium, BusinessNext Social, January 2013  Watch Video Here.

Global Alliances That Work,2009 Women’s Leadership Conference, The Conference Board, New York, NY

Helping is the New Selling, CustomerThink Webinar, June 2014

How Top Companies Use Customer Experience to Drive Better Leads, Brightalk, March 2013

How to Translate Customer Experience into Revenue Growth,Customer Experience Exchange Conference, San Diego, May 2013

Leadership Behaviors in the New Economy, Fountainbleau Leadership Series, San Francisco, CA, March 2010

Lessons from the Aligned, Business Marketing Association Norcal, Palo Alto, CA, September 2010

Marketing Along the Buyers Journey, Search Marketing Now Webinar, December 2011. (Recorded webinar at

Open Innovation and Ecosystem, SDForum, Palo Alto, CA, October 2010

Open Mic: Measuring and Benchmarking Customer Retention Costs, Customer Success Summit, San Francisco, CA

Personal Branding, 2009 Keynote, ICF Conference, San Francisco, CA

Personal Branding and Social Media, International Business Association, San Francisco State University, San Francisco, CA, 2009

Quelling the Clash of the Titans, DemandCon Conference, San Francisco Hilton, CA, May 19, 2011

Rev Up Your Revenue Game, NAWBO and Monterey Bay International Trade Association Event, Santa Clara, CA, November 15, 2011

2010 3rd Annual Clean Energy Conference, SVForum, AMD Conference Center, Sunnyvale, CA

Secrets of Aligned Sales & Marketing, Marketing Operations & Technology Summit, San Diego, CA, October 2014

Sales & Marketing Alignment, Marketo Summit, San Francisco, April 8 – 10, 2013

Sales & Marketing Alignment, Total Customer Management Summit, Closing Keynote, San Francisco, April 2013

Secrets of How the Fortune 100 Buy Technology, BrightTalk “Demand Generation Strategies” series. Recording at:, August 2012

Seller’s Compass of the Fortune 100 , Saints Venture Capital CEO Offsite, Napa Valley, CA. , October 2012

The Social Customer Experience, Association for Corporate Growth, San Francisco, April 2013

Steering PR Through Social Media, NorcalBMA,  Palo Alto, CA, Jan. 2010

Tale of Three Innovators, Europe Open Innovation Conference, March 2011, Billund, Denmark, March 2011

The Global Worker, Keynote, ICF Conference, San Francisco, CA, 2008

The Marketing and Sales Partnership, Forrester Research, CouncilTel Webinar, January 26, 2011

The Missing Link, MarketingProfs webinar, March 2014

The  Missing Link in Marketing, Digital Strategy Innovation Summit, New York, NY, March 2014

The Value of a Happy Customer: Action steps to a great customer experience Webinar recording, March 2017

Top Leadership Competencies, California Diversity & Leadership Conference, University of California Berkeley, February 2012

Translating Social Media from Theory to Practice, 2010 Vocus User Conference, July 2010, Washington DC

Where’s the Love? Understanding Emotion in the Customer Experience, 2015 C3 Conference, Miami Beach, FL, Watch the Video.  If promoted for a Password clarabridgec3 (lower-case)

Why CMOs Need to Embrace Their Buyers, DemandCon Conference, March 2012, San Francisco, CA