A collection of our latest white papers, case studies, videos, and webinars where we share our resources, best practices and experience.


Megatrends of the New Normal

How to Compete on Customer Experience
How to increase B2B Marketing ROI by 40%
Marketing Should be Accountable
Defining Customer Experience
Interview with Rob Tarkoff, [Former] CEO of Lithium
What does Thought Leadership Mean?
What’s Hot in B2B Marketing
Busting Myths about Customer Experience
Sales & Marketing Alignment
The Inside Scoop on Customer Experience and How to Leverage That For Growth
Buyer / Vendor Mismatch in the Customer Journey
Christine Crandell defines Customer Experience


How to Use Customer Experience to Drive More Leads
7 Steps to Sales and Marketing Alignment
Capitalizing on Digital Body Language
Delivering a Loyal Experience
Marketing Along the Buyers Journey
Secrets of How the Fortune 100 Buy Technology

How-To Guides

Catcat Learning Path: An Introduction to Customer Experience
Catcat Learning Path: How to Get Sales & Marketing to Stop Blaming Each Other
Improving Campaign Conversion with Journey Maps
Developing Content Strategy from Journey Maps
Developing Sales Playbooks from Journey Maps

White Papers

The Marketing Skills Gap Paradox 
4 Emerging Trends CMOs Will Face
Creating Content That Converts Into Revenue
Connecting Customer Experience to Revenue: A Sellers’ Compass®
The Ascent of Incent for Marketing