Industry Insights with Christine CrandellPart I and Part II – Salesfusion, November and December 2014

20 Mobile Marketing Trends: 20 Expert Predictions for 2015 – Invoca, December 2014

Christine Crandell Nominated to Sales Lead Management Association’s Top 50 Influential People in 2014 – November 18, 2014

New Business StrategiesTN Launches B2B Customer Engagement Training Program  – July 29, 2014

Meet Disruptive Innovators on BrightTALK with New Business Strategies – MarketWatch, April 2014

Customer Experience: Are You Ready for the New Journey? – Leverage2Markets Associates, Podcast Interview, January 2014


The Future of Marketing: 20 Expert Predictions for Marketing in 2014 – Responsys, December 2013

Predictions 2014:  Data-Driven Marketing and Sales – Lattice Engines, December 2013

Internet Radio – Its Time Arrived Several Years Ago – PointClear, October 2013

Demandbase Launches New Services to Better Measure Marketing Results – Fort Mill Times, October 2013

Demandbase Adds Managing Analytics Offering, Unveils Partnerships – Demandgen Report, October 2013

Demandbase and New Business Strategies Partner to Advance Marketers’ Target Account Marketing Strategies – October 2013

New Business Strategies’ Christine Crandell Announced as Finalists for MarketingProfs Bright Bulb B2B Luminary Award – September 2013

Business Tools You Just Can’t Live Without – FMConnect ForwardThinking, September 2013

Buyer Persona Thought Leadership Series: Q&A with Christine Crandell – Business 2 Community, August 2013

Expert Advice on Building a Strategic Roadmap for Small Business – Reputation.com, June 2013

13 Best Pieces of Business Advice You Ever Received – ForwardMetrics, June 2013

55 Ways to Supercharge Your Innovation, Part II – ForwardMetrics, May 2013

Six Steps to Host A Successful LinkedIn Group – Inc., April 2013

A Company Perspective on What Makes Good Customer Experiences – CMSWire, March 2013

Facebook Finally Got A Clue – Huffington Post, March 2013

Increase Revenue with Customer Experience – NBS Press Release, February 2013

Sex Doesn’t Sell Product – Huffington Post, February 2013

Three Tips to Bolster Customer Loyalty – Target Marketing, January 2013

The New Media Rat Pack:  52 Tips on Content and Community From the Top New Media Experts – NMX Conference Las Vegas, NV, January 2013 (Registration Required)

Why B2B Companies Should Use Social Media – Tanya Hall Show Interview, January 2013

Sales & Marketing Alignment – RainToday Podcast, January 2013


Why Customer Centricity Might Be Pushing Your Customers Away – CMO.com, December 2012

Scotts Valley Entrepreneur Honored by National Business Group – Scotts Valley Patch, December 2012

Predictions 2013: Sales, Marketing and Big Data – Lattice Engines, Prediction #8, December 2012

Transforming Social Media Data into Predictive Analytics – DestinationCRM, November, 2012

Grande Guide to Social Selling – Eloqua e-Book, Page 3, October, 2012

A Social Journey Guided by a Sellers’ Compass – Bellwether Magazine, Fourth Quarter, 2012

How to Compensate Marketers in 2012 and Beyond – B2B Community, October 22, 2012

B2B Sellers, Wake Up! Adopt Buyer Experience Management or Get a Pink Slip from Customer 2.0 – CustomerThink, October 21, 2012

Customer-centric Marketing: Learning from customers helps increase lead quality 130% – MarketingSherpa, October 10, 2012

How Customer Loyalty Has Changed – MediaPost Publication, October 11, 2012

15 of the Top Professionals That Utilize Social Selling – Social Selling University, August 30, 2012

Understanding the Disrupters That Drive Churn – B2B Online, August 10, 2012

Compass for Better Customer Experience – Customer Experience Optimization, June 14, 2012

Buyer 3.0 – The Net Economy, April 26, 2012

Buyer 3.0 (a.k.a. What Social Tells You About Buyers) – CustomerThink, April 22, 2012 (Featured as Editor’s Pick)

Scotts Valley Woman Named ‘Woman to Watch’ – Scotts Valley Patch, April 13, 2012.

Transforming into a Social CRM Enterprise – Destination CRM.com and in print magazine.

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
Authored by Phil Fernandez, CEO of Marketo, the book includes an exclusive interview with Christine Crandell starting on page 85.

Buyer 3.0: Changes to Technology Buyer Behavior – Ragsdale’s Eye on Service

4 Ways Social Media Improves the Sales Process – 1to1media.com and 1to1 Magazine

Abolish Sales and Marketing

Focus’ Technology Marketers’ Handbook, 2012 Edition


How can the buyer’s journey solve the demand generation riddle? (MyCustomer.com)

Keep Clearing Hurdles (Investor Business Daily)

Maximizing Sales Revenue through “Alignment” My Compliments to Christine Crandell

Video interview with CreatorBase on B2B Marketing Trends (CreatorBase).

Innovation Strategy Needs IT Input (Baseline)

Why Some Companies Successfully Innovate and Others Don’t (BusinessWeek)

Why the Obama Administration’s Innovation Agenda is Off Target (Forbes.com)

Viewpoint: Bright Ideas, Dim Prospects (GovernmentExecutive.com)


Why Your Boss’ Boss Should Go Agile (Scrum Alliance)

Three Steps to a More Effective Voice of the Customer Program (On Product Management)

Reinventing Edison (BusinessWeek)

Lesson from the iPhone4 (DM News)

Time to Kill the Suggestion Box (Silicon Valley Watcher)

Bracing for the Big Conversation (Forbes.com)

Getting Thinkers, Blamers and Junkies to Align (Sandhill.com)

The Ascent of Incent for Marketing (Cloudbook Print Magazine)

Marketing’s Big Disconnect (Sandhill.com)

Sales & Marketing Alignment: Thought leadership with Christine CrandellMarketo Blog

Why Hurd will be key to shaping the new Oracle (eWeek)

HP-Oracle Rivalry Heats up on Hurd’s Hiring (Investor Business Daily)

Where BP’s ‘suggestion box’ went wrong (ComputerWorld)

Bad Innovation: BP’s Big Suggestion Box (The Street)

Are opt-in lists worth the extra money? (BtoB)


Getting Sales to Improve Marketing’s Leads – Product Strategy Network

Five Strategies for Navigating the New Corporate Landscape (CMO.com) This article was included in CMO.com’s “Top 10 Stories for 2009”.

The A.R.T. of Conversing (Cloudbook.net)

Advancing Application Availability with PAN Manager Software (Dell PowerSolutions)

Marketing and Sales: Integrate and Prosper (Forbes.com) and (Human Capital Institute)
Reprinted by the Human Capital Institute

Sales and Marketing Need to Sleep in the Same Bed (Sandhill.com)

Case Study: How Ariba Became a Market Leader by Getting Sales and Marketing to Cooperate- Product Strategy Network

Looking Around the Corner

Preparing Today for Tomorrow’s Rebound (Sandhill.com)

Manage Your Brand, Manage Your Career (SDForum)