Parachute Marketing Services – Use Cases
Media Awareness
For a B2B SaaS enterprise vendor, the challenge was to get traditional and social media to accept and support the company’s new transformation – in positioning, category, technology and differentiation. Building credible aircover was crucial to driving revenue growth in new markets. The result was an increase in coverage. As the increased coverage sustained, the team became more selective on story lines and media channels to further expand reach. KPI Delivered: 65% increase in media coverage and brand recognition |
Content Marketing
The result was a 40 percent increase content engagement rate measured in downloads, shares, and executed embedded CTAs. KPI Delivered: 40% increase in content engagement |
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Messaging and Positioning
The result was a measured increase in campaign productivity, specifically a 50 percent increase in MQL to SQL conversion which drove a measurable pipeline within 100 days of the engagement. KPI Delivered: 50% increase in MQL to SQL conversion |
Marketing Budget and Plans
We developed a detailed marketing plan for demand generation and nurture campaigns, partner events, tradeshows, content, website and sales tools. A bottom up budget supported the plan along with a hiring plan. KPI Delivered: A practical marketing plan that could be realistically operationalized. |
Demand Generation
The result was after 90 days, a 130 percent increase in lead quality as measured in MQL-SQL-pipeline conversion. The team learned how to define specific campaigns and link them together into waterfalls based on buyer journey maps. KPI Delivered: 130% increase in lead quality and velocity |