Scotts Valley, CA, July 29, 2014 — New Business StrategiesTN , a customer experience strategic marketing consultancy, today announced the launch of the Sellers’ Compass™ training and certification program to help companies build the necessary internal skills to improve customer loyalty, retention and revenue.

The program is designed to empower sales and marketing leaders, their teams and customer success managers develop the skills, learn the tools and leverage New Business Strategies’ knowledge gained in implementing its Sellers’ Compass methods for leading brands.

The training and certification program is launching with three core courses in a hands-on workshop format that teaches attendees a comprehensive four step approach for understanding and operationalizing world-class customer experience initiatives.  Based on the Sellers’ Compass methodology, the training program combines theory and practice in a highly interactive workshop setting providing each participant with direct application of concepts so they can implement the knowledge learned n their organizations right away.

Leading the inaugural courses is Christine Crandell, the author and inventor of the Sellers’ Compass and international customer experience expert. Widely published in BusinessWeek, B2B Marketing, Investor Business Daily,,, and a blogger for Huffington Post, Forbes, and CMSWire, Christine keynotes and speaks on how to build customer-centric organizations.   Her thought leadership was recognized in 2013 by MarketingProfs as a “B2B Luminary” and as one of Silicon Valley’s Most Influential Women by the Silicon Valley/San Jose Business Journal.

The inaugural training courses are scheduled for Q4 of 2014 in New York City, San Francisco and Toronto, Canada:

Decoding Your B2B Customer Workshop Training :
o   October 23rd – New York, NY
o   November 20th – Toronto-Mississauga, ON, Canada

Content That Converts Workshop Training:
o   October 24th  – New York, NY
o   November 21st  – Toronto-Mississauga, ON, Canada
o   December 4th  – San Francisco, CA

Campaigns That Create Customers Workshop Training:
o   October 28th – New York, NY
o   October 30th – San Francisco, CA
o   November 18th – Toronto-Mississauga, ON, Canada

Each course is limited to 20 participants.  The cost for each course is $795 per participant which includes course materials, workbooks, tools/templates and meals (breakfast and lunch). More information is available at on our website and EventBrite.

About New Business Strategies
New Business Strategies™ is a customer experience strategy consulting and training firm focused on helping companies become customer-led organizations.
We Listen. We Craft. We Deliver. or 415.309.7017