“The “Decode Your Customer” workshop is a must-do for any marketer looking to uncover key customer motivations and triggers, helping you to optimize your marketing efforts and better meet your customers needs.”
– Suzanne Pallo, Head of Marketing Campaign, Financial Engines

In this highly interactive, hands-on training, you will learn how to quickly develop an actionable, “outside-in” understanding of your customers’ actions, their expectations, and key decision trigger points that shortens sales cycles.

tritool journey map 1 (1)

Tri Tool, Inc. Sales and Marketing Team

DNN Software Sales and Marketing Team

DNN Software Sales and Marketing Team

From our work decoding Fortune 500 and SMB B2B companies purchase decision journeys coupled with tools from the Sellers’ Compass™, you’ll learn:

  • How to quickly decode and operationalize customer journeys by learning the fastest ways to discover and act on your customers’ engagement expectations.
  • How to spot interactions that are slowing down your sales cycle by knowing how to handle what’s driving churn and lost sales.
  • Tools by working with your own or a real-world case study in group and individual exercises.
  • Build executive buy-in for customer-centric alignment by positioning customer-journey programs in ways they’ll want to support and fund them.



The winning Journey Map created from the case study exercise by the Rimini Street and Royal Ambulance.


What Is the ROI from this course? At the conclusion of the course and from ongoing use of what you’ve learned, you’ll be able to:

  • Conduct a gap analysis to identify how to increase lead velocity by 40%.
  • Identify how to increase marketing generated pipeline by 40%.
  • Increase marketing ROI by 30% by correcting misaligned spend.
  • Gain executive support for new customer-centric programs.  

Download the “Decode your B2B Customer” Course Datasheet


What Will I Learn?


Changing Buyer-Seller Dynamic
Introduction to Sellers’ Compass
Journey Mapping Techniques
Mapping Your Customer Decision Journey


Spotting Key Moments of Truth
Gap Analysis & Blueprint for Action
Building the Business Case
30 Uses of Journey Maps

Who Should Attend?

Demand Generation Field Marketing
Corporate Marketing Customer Success
Digital Marketing Influencer Marketing
Inside Sales/SDR/BDR Team Leaders Sales / Marketing Ops

Download the “Decode your B2B Customer” Course Datasheet

What is the price?

Our public in-person courses are $795 per person / per course.  


  • If three or more people from the same organization register at the same time for a course, each person will receive a $100 discount on their registration or that course.
  • If you register for multiple courses at the same time, you will receive a $100 discount per course.
  • Check out our Training FAQs.

Upon completion of this course you’ll receive a certificate and a workbook of course material and tools.

How to Register?

Contact us at  415.309.7017