In this fast-paced, highly interactive training course, you will learn how to develop and execute multi-channel B2B demand generation and nurture campaigns.  By aligning campaigns with customer decision journeys and knowing which calls-to-action to use and when, you can drive higher conversion and customer interaction.

“The “Campaigns That Create Customers” workshop is incredibly valuable for any marketer looking to map out the buyer’s journey for their organization.  It helped me better understand how our prospects become leads and which types of content to leverage at each buying stage to help them through that process.”
– Josh Rosenberg, Sr. Product Marketing Manager, Box

From our work with Fortune 500 and SMB companies coupled with tools from the Sellers’ Compass™, you’ll learn:

  • Why your campaigns aren’t performing and how to fix them with a gap analysis that identifies root cause for low conversion rates.
  • Build multi-channel campaigns that accelerate our sales cycle learning how to use customer decision journey to define waterfall campaigns.
  • Tools by working with your own or a real-world case study in group and individual exercises.
  • How CTAs help customers achieve internal milestones and how to use personalization to be contextually relevant across channels.
  • Get sales to act on your leads and how to effectively help them follow-up on the marketing leads.


What Is the ROI from this course?

At the conclusion of the course and from ongoing use of what you’ve learned, you’ll be able to:

  • Develop and execute campaigns with 75+% increases in performance.
  • Increase marketing generated pipeline by 20-40%.
  • Increase marketing ROI by 30%.
  • Know how to create greater customer engagement.

Download the Campaign That Create Customers datasheet on this course.

What Will I Learn?

How the new Customer-Seller dynamic impacts campaigns
Introduction to Sellers’ Compass: Your Decoder Ring
Decoding your customers’ journey
Creating campaigns that inspire, motivate and create
Achieving lead quality and velocity
Defining campaigns that inspire and create customers
Journey based Lead scoring
Campaign performance metrics


Who Should Attend?

Demand Generation Field Marketing
Corporate Marketing Marketing / Sales Ops
Digital Marketing Product Marketing
Inside Sales/SDR/BDR Team Leaders Customer Marketing

 Download the Campaign That Create Customers datasheet on this course.

What is the price?

Our public in-person courses are $795 per person / per course.

Interested in taking this course, contact us at 415.309.7017


  • If three or more people from the same organization register at the same time for a course, each person will receive a $100 discount on their registration or that course.
  • If you register for multiple courses at the same time, you will receive a $100 discount per course.
  • Check out our Training FAQs.

Upon completion of this course you’ll receive a certificate and the course workbook and tools.

How to Register?

Contact us at 415.309.7017