New Business Strategies provides consulting services to help C-Suites and their teams achieve target growth results.  Our approach to cross-functional customer-alignment and sustainable growth is based on our time-tested Sellers’ Compass® four-step methodology.

We appreciate that picking the right consultant can challenging. We collaboratively define each project together with client personnel to make sure the steps, deliverables and ROI are just what you need within your time frame and budget. Take a look at what our clients are saying about us.

Customer Experience Services:


  • Customer-Experience BluePrinting:  On-site workshop that includes a comprehensive assessment to define how your organization can quickly become customer-aligned. Includes an easy to understand step-by-step blueprint that clearly shows prioritized actions and time frames.  Contact us to learn more.
  • “Decoder Ring” Journey Mapping: Develop deep, actionable understanding of Buyers’ “Decoder Ring” to enable marketing, sales and customer success teams to understand customer intent pre- or post-purchase actions, emotions and micro-moments. Deliverables include easy to understand, detailed visual maps of what buyer/personas do at each step, where they go, decisions made and why, and who else is involved.

“New Business Strategies has helped me and my teams to align sales and marketing, improve the predictability of our sales cycle, and sell more effectively to hyper-informed buyers, which is about everybody in today’s world.  In short, their approach and services work…with quick time-to-value.”
Brian Carr, Vice President Sales, MobileIron

  • Content Strategy: Understand exactly what content buyers seek and value at each journey step. Deliverables include an actionable content strategy that defines each asset the buyer looks for, tone and language expected, and how they plan to use it.
  •  Campaign Optimization: Understand exactly how to align waterfalls, elements and CTAs to buyers/personas journeys, pre- and post-purchase, and key decision points. Know how to improve CTA conversion and accelerate sales cycles. Deliverables include an overall campaign strategy, define effective CTAs and key messages,and campaign metrics.

“At Lithium we used the Sellers’ Compass Journey Maps as a foundation to build our content strategy AND mix initiative.  This is really about understanding our customer, their needs, buying process and decision. Without the Sellers’ Compass we can only GUESS.”
Kenny Lee, (Former) VP of Marketing at Lithium

  • Lead to Close (L2C) or Onboard to Renewal (O2R):  Understand how to accelerate sales cycles, renewals, up/cross sales and drive more predictable revenue. Deliverables include defining who does what, when, where and why, and aligning sales, customer success and marketing processes and workflow to improve close rates, loyalty and satisfaction.
  • Employee Experience: Understand the connection between employee motivation, job description and customer experience that drives customer satisfaction and loyalty. Deliverables include working with teams and individual employees to ‘connect the dots between roles and key moments of customer truth’, evaluating culture and processes that are working against customer alignment goals, and recommended correction action plan.
  • Customer-Experience Training: We offer curriculum based training based on the Sellers’ Compass in hands-on, highly interactive workshops designed to build the necessary skills in fast and fun ways. Training is offered in open-enrollment workshops, in-house workshops, and customized training programs.
  • Mentoring: We offer one-on-one or team based customer alignment mentoring to guide an organization’s customer strategy.  The Mentor is an experience practitioner that serves as a sounding board, who can help course correct programs and share best practices to help you achieve your objectives.

“New Business Strategies’ Program was exactly what we needed to help sales and marketing align to our customers’ expectations.  The Program kicked off with a full day customer journey mapping workshop.  Our regularly scheduled coaching calls helped guide us to implement a content strategy that aligned to our customers. I really appreciated how responsive, accessible and flexible Christine Crandell was. It was fun and educational, and I would recommend New Business Strategies to any company looking to truly connect with their customers.”
–  Laurie Earl, Marketing Manager, Tri Tool

Learn more about the Sellers’ Compass® four-step methodology. Let’s talk about how we can help you achieve yours goals.


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