Our team has decades of experience in revenue growth and building world-class marketing engines to make a measurable difference.

Christine Crandell

Christine Crandell – President

Christine Crandell is a 25-year expert in market strategy, and building successful, profitable organizations. Her work with CEOs and Board of Directors helps them understand how to optimize their strategy, build data-driven marketing organizations that thrive on driving revenue, and align their organizations to deliver high-value customer experiences across all touchpoints. She has advised over 100 CEOs and Board of Directors in North America, Europe, and Australia in areas including market category creation, company strategy, go-to-market, marketing management, and how to align people, processes, and technology outward to deliver customers’ expectations that drive company performance.

Read the interview Leadtail did with Christine.

Listen to the TrailBlazers Impact Podcast Interview with Christine.

Her approach to marketing and strategy has led to recognition in 2016 as Best Customer Engagement and Strategy Consulting Firm by Corporate America News, and Best B2B Customer Experience Consulting Firm by TMT. In 2105 Christine was recognized by SDL as a CX Master, in 2014 as one of 50 most influential people in Sales Lead Management, in 2013 as one of three “B2B Luminary” by MarketingProfs. In 2012 she was recognized as one of the top 20 women in Sales and Marketing by the Sales Lead Management Association, one of the top 15 leaders in social selling, and in 2010 as one of Silicon Valley’s Most Influential Women by the Silicon Valley Business Journal.

Christine has been published over 300 times in BusinessWeek, CMO.com, Forbes.com, CMSwire, MarTech Advisors, and HuffingtonPost.  She was a business advisory to Downtown Streets Team from 2018-2019 in their mission to end homelessness. Follow her on Twitter @chriscrandell. She can be reached at christine.crandell [at] newbizs.com


K. James Crandell

K. James Crandell – Chairman and Corporate Soul
James Crandell has been a management advisor for more than thirty years to early and growth-stage companies in the areas of strategic planning. He now serves as a management coach to business leaders.

James is a frequent author and speaker on strategic planning and raising capital, a guest on radio and television programs, and a lecturer at universities. He wrote and co-produced a ten-week business television series in conjunction with the Public Broadcasting Service (“PBS”), which addressed the planning, financing, and merger and acquisition needs of growing companies.

James is a licensed CPA in California and Florida and a member of the American and Florida Institutes of CPAs, the California Society of CPAs, and others. He is a supporter of Tibet House in New York, Land of Medicine Buddha in Soquel, CA and the Santa Cruz Art League.