Outside-In Customer Experience Is The Best Offensive Strategy

• Christine
• October 22nd, 2014
• Forbes Blog
• 0 Comments

B2B companies are realizing that the real rockbed of building enduring customer relationships lies in the perception customers hold of value.  Value is increasingly not in the product but in the services – paid and free – that sellers provide.  While still a controversial concept, this realization is prompting many B2B companies to revisit their customer journey maps…

Read the full Forbes post here.