What’s the Real Deal with Marketing Content?

• Christine
• September 25th, 2014
• CMSWire
• 0 Comments

Talk to any marketer today about her demand generation strategy and she’ll regale you with stories of the magical properties of content.  It’s consuming increasing amounts of money, according to a recent study by Starfleet Media. Specifically, marketers now spend 20 to 50 percent of their budgets on content creation…

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