Omnichannel Experience is a Matter of Perspective

• Christine
• July 8th, 2014
• CMSWire
• 0 Comments

Omnichannel is rapidly taking over the customer engagement conversation, but it’s more than just a new label. Omnichannel, according to the Winterberry Group, is defined as “seeking to promote a long term, channel agnostic approach to managing and optimizing (customer) relationships.” ….

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