The Problem with Lead Scoring

• Christine
• April 22nd, 2014
• CMSWire
• 0 Comments

Marketing automation helped marketers gain a deeper understanding of their target buyer and develop the right messaging, calls to actions and campaigns. But the real big win to come from marketing automation was supposed to be lead scoring.  Lead scoring promised an end to sales’ perennial complaint that marketing wastes their time with leads that weren’t ready to buy…

Read the full CMSwire post here.