Growth-Hacking is not just for start-ups

• Christine
• April 17th, 2014
• Forbes Blog
• 0 Comments

Uber, Airbnb and other shared economy companies are often cited as prime examples of Growth-Hacking where the product’s experience and design is the primary engine of growth; not traditional out- and in-bound marketing. Held as the new model for marketing or anti-marketing depending on which side of the camp you’re on, the common belief is that this is something just for start-ups…

Read the rest of the Forbes post here.