Put A Stake In The Heart Of Marketing List Vampires

For most marketers, lists are the cornerstone of their strategy and campaigns.  Without a database of contacts from companies that fit the target profile of buyers it’s virtually impossible to produce leads.  The list is so key to how marketing and sales operate that a multi-billion dollar industry exists to support just this need. While lists are the lifeblood of marketing and sales, they are also energy vampires and resource black holes…

 

Read the Forbes post here.

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