Put A Stake In The Heart Of Marketing List Vampires
Put A Stake In The Heart Of Marketing List Vampires
- March 5th, 2014
- Forbes Blog
- 0 Comments
For most marketers, lists are the cornerstone of their strategy and campaigns. Without a database of contacts from companies that fit the target profile of buyers it’s virtually impossible to produce leads. The list is so key to how marketing and sales operate that a multi-billion dollar industry exists to support just this need. While lists are the lifeblood of marketing and sales, they are also energy vampires and resource black holes…
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