Being Contextually Relevant Increasing Customer Loyalty

It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant.  Relevance is a table stake across the entire lifecycle of a seller-buyer relationship, not just when you’re making the sale or answering a customer service question. As buyers move through on their journey, what is relevant to them changes….


Read the rest of the Forbes post here.

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