The Post-Purchase Blues is an Expensive Song
The Post-Purchase Blues is an Expensive Song
- November 7th, 2013
- Forbes Blog
- 0 Comments
Customer experience is not restricted just to the attract-engage-convert-close funnel. Rather it is about the lifetime experience the buyer expects to have with a vendor. Yet vendors and industry pundits are so focused on the purchase experience that they overlook the level of influence post-sale experiences have…
Read the entire article on Forbes.
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