The Post-Purchase Blues is an Expensive Song

• Christine
• November 7th, 2013
• Forbes Blog
• 0 Comments

Customer experience is not restricted just to the attract-engage-convert-close funnel.  Rather it is about the lifetime experience the buyer expects to have with a vendor. Yet vendors and industry pundits are so focused on the purchase experience that they overlook the level of influence post-sale experiences have…

Read the entire article on Forbes.