What Successful B2B CMOs Will Do In 2014

It’s been said that the night is darkest right before the dawn of a new day. The same may be true for the dark days of B2B marketing. The past five years have seen marketing’s value, credibility and influence challenged to the point where many organizations removed their CMOs and had function report to sales.    Meanwhile, CMOs are faced with new responsibilities for which they lack the skills and resources……

 

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