6 Best Practices for Sales + Marketing Alignment: A Bridge over Troubled Waters

There is irony in the fact that despite all the new social selling, collaboration, big data-based predictive sales analysis, target account-based marketing and cloud-based technologies the pesky old issue of sales and marketing discord is alive and well.  Prophesiers of new sales methodologies, coaching techniques and technology beware; the root cause is not in poor processes, lack of information or leadership — it is the persistent war between sales and marketing…

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