Don’t Waste Innovation On Products

• Christine
• February 6th, 2013
• Forbes Blog
• 0 Comments

Innovation will never die, but we need to take a broader view of it; a view where the product and technology is just one component of innovating a remarkable, meaningful and valued customer experience. Innovation can take place in business models, culture, delivery methods or support. Innovation is not about invention – not in the way we think of invention anyway…..

Read the full article on Forbes.