Stop Kicking the Customer Loyalty "Can"
Stop Kicking the Customer Loyalty “Can”
- September 29th, 2012
- Forbes Blog
- 0 Comments
The adage says that it’s cheaper to keep a customer than to acquire a new one. Nevertheless, companies routinely don’t focus on “the customer” or on how the relationship is going. It’s often not until the customer complains or a quarter-end sales opportunity is identified that the state of the relationship is investigated…..
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