Stop Kicking the Customer Loyalty “Can”

• Christine
• September 29th, 2012
• Forbes Blog
• 0 Comments

The adage says that it’s cheaper to keep a customer than to acquire a new one. Nevertheless, companies routinely don’t focus on “the customer” or on how the relationship is going. It’s often not until the customer complains or a quarter-end sales opportunity is identified that the state of the relationship is investigated…..

Read the complete post on Forbes.