What does the Extinction of Dinosaurs and Social Business Have in Common?

A failure to adapt is the failure to survive. In the 1920s the average lifespan of a company was seventy odd years, today its fifteen years according to Dave Gray of Dachis Group. Organizations today are dinosaurs; stubborn, lumbering beasts fighting adaptation. Fortunately (or not) the 21st century is the equivalent of the Mesozoic age before the big meteor or [insert your favorite theory here] wiped the dinosaurs off the map. Social is today’s extinction event for organizations. Companies need to adapt or they will fail to survive…

Read the complete post on Forbes.

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