How CMOs can use Social Tactics to Outsell Sales

I’m presenting a session about embracing Buyers’ Journey during DemandCon, taking place in San Francisco during March 5-7, 2012.
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San Francisco (I-Newswire) March 3, 2012 – WHAT: Christine Crandell, president of New Business Strategies and co-founder of NBS Consulting Group will be the presenting a session about embracing Buyers’ Journey during DemandCon, taking place in San Francisco during March 5-7, 2012.

The Buyers’ Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers.

The session will discuss about how in today’s socially engaged world, more than 70 percent of the buyer’s purchase process is completed before a sales person is even involved. By the time the buyer chooses to engage with a sales person, they have a preference, a list of open questions and a price in mind.

The 45 minute session will cover New Business Strategies’ unique methodology, the Sellers’ Compass™ Approach, that shows marketers a step by step approach to turning social media into sales by:

• Overcoming growth obstacles in a socially engaged world
• How CMOs can increase their Revenue Cycle
• How to aligning Sales and Marketing Teams according to their Buyers’ actions

With more than 25 years of marketing and leadership experience, Christine Crandell, President at New Business Strategies, is a recognized thought leader, practitioner, and author regarding social business, marketing and corporate strategy. Christine’s Forbes blog, “Outside the Box” focuses on the issues and best practices that CEOs and CMOs use to drive faster revenue growth in the social economy.

Christine Crandell has more than 25 years of executive management, marketing and business development experience in technology. As President of New Business Strategies, an international B2B market strategy consultancy, she leads client services team serving clients including Good Technology, Oracle, DotNetNukeand McKesson. Christine sits on several advisory boards including Coupa Software and Social Dynamx.

Her career included serving as Senior Vice President of Global Marketing at Accept Corporation and as Executive Vice President of Marketing, Business Development and Alliances at Egenera, where Christine was responsible transitioning the company from a hardware model into a pure-play Software company. Prior to that, she served as chief marketing officer at Ariba where she led the transition from an on-premise to a leading SaaS software vendor. Christine has also held management positions with SAP, Oracle and PriceWaterhouse.

WHEN: Tuesday, March 6th at 11:30am to 12:15
WHERE: 55 Fourth Street, San Francisco, CA 94103. For reservations please call:             1-800-228-9290      Register at

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