Six Ways to Bust the Social Media Hype

In a conversation with a CEO about the transformative effects of social technologies he declared, ‘We’re a social business. We hired an intern to manage our Twitter and Facebook account.” He became deaf to the discussion upon hearing that using social media in marketing does not equate to being a social business. Not surprising, “social” is in its hype phase. History repeats itself and the current social-mania reminds me of the late 1990s “e-business” hype cycle. Everyone claimed they were an “e-business”, few actually were….

Read the complete post on Forbes.

Leave a Comment