Birth of a Social Salesman

Social business was born in marketing. The ability to listen, monitor and act on changing market sentiment is a powerful way for companies to better align with their current and future customers. Social is touching every corner of organizations as profoundly as it has changed how we conduct much of our personal lives. But there is one place where the benefits of embracing Social aren’t obvious, namely Sales. It’s made Sales harder yet it’s also enabled greater focus…

Read the complete post on Forbes.

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