Social Media Juices ‘Black Friday’

Trust, credibility, reputation and interest are core components that drive “share of conversation”. Since the buying process is social, transparent, trust-based and self-directed, the “share of conversation” a brand has can make the difference between being considered and not making the list. Likewise, a company misstep or product failure can be amplified by the size of a brand’s share of conversation; the larger the share, the wider the ripple. Since over 90% of a buyer’s time is spent researching and socializing their purchase decisions, a brand’s “share of conversation” becomes a crucial determinate of success and, in some industries like retail, a forward indicator of their “share of wallet”…

Read the complete post on Forbes.

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