How Madmen Lost Their Mojo

So how do we turn this credibility situation around? The answer is not to relegate Marketing to a tactical role. That spells disaster in a market climate where B2B buying is social, transparent and trust-based. Marketing’s turnaround begins by changing “how” it communicates internally. Stop listening to the pundits on what marketing should report on, instead listen to the questions peers, investors, and employees ask…

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