Influencing Your Buyer

Trust, transparency, social media and buyer control have fundamentally changed marketing and sales. Push marketing and the 4 Ps of price, promotion, place and product have been replaced by buyer enablement and outcome, proof, value and experience. To be relevant, marketing must stop acting as sales’ advocate and focus on enabling buyers and earning their trust. That only comes from intimately understanding the buyer’s journey…

Read the complete post on Forbes.

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