Speaking at BMA on January 13th on Strategic PR

I’ve been invited to speak at the Northern California Business Marketing Association on how to drive PR conversations through social media. The format is breakfast roundtable and I’ll be using a couple of case studies, Egenera and Ariba, on how to drive truly strategic PR and then maximize the conversation through social media.

The event details are below.  I hope you can attend and add your voice and experiences to the conversation.  The event URL is https://norcalbma.org/programs/pr_html

Public Relations Roundtable

A Case Study in Steering the PR Conversation Through Social Media

Join us as marketing strategist and CMO, Christine Crandell, leads the conversation about how PR has evolved from a monologue to a dialogue – actually a polylogue. We will discuss how to steer and shape PR conversations through social media, traditional methods and digital technologies so that they are meaningful and help shape the right perception of the company, product, person or issue.

Christine will share her experience shaping perception of Egenera and the three strategies she utlizies. Effectively positioning the company’s long-established strength in the data center market, she triggered a long-running conversation that drew in bloggers, competitor and Cisco resellers, analysts and CIOs. The impact on brand awareness became evident through a three-fold increase in sales inquiries.

Wednesday, January 13th
8:30 a.m. to 10:00 a.m.

Scott’s Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301

 (650) 323-1555    

Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members (payable at the door)*, plus your own breakfast tab.
*CASH or CHECK only, please.

RSVP:To help the restaurant hostess plan appropriate seating, please RSVP to
Denise Rael (denisezj@hotmail.com) no later than 3:00pm, January 12, 2010.

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